Our commitment to you

Studies confirm that investors benefit from having a financial professional as an ally, someone who can help them pursue long-term goals.1

Helping clients achieve the retirement they deserve takes razor-sharp focus, passion, and close collaboration between providers, financial professionals, distribution partners and recordkeepers. As a market leader with a long history of financial strength, Great-West is committed to helping make the American dream possible for everyone by hiring talented professionals attuned to client needs, building great products, and providing quality service.

We know what it takes to prepare people for a dignified retirement. Robert L. Reynolds
President and CEO, Great-West Financial

Supporting your efforts

Serving retirement-focused investors means sharing timely information and insights that can help them chart a sensible course. We offer perspectives and conversation starters that you can use with your clients, as well as tools, ideas, and product information.

In short, we provide everything you need to keep your clients informed and engaged about their choices for retirement income, life insurance, investment options, and business solutions.

Your Great-West team

You can count on Great-West for a full range of business support services from our wholesalers in your area, backed by the deep resources of our Sales and Marketing group in Denver, CO, who can be reached at 800-327-1522.

Our leadership team works to make Great-West the best possible partner for financial professionals by creating innovative retirement, income replacement, and life products, as well as developing new tools, harnessing the latest technologies, and advocating on behalf of you and your clients. Rather than accept the status quo, we push forward improvements for the future of the industry and the vital role it plays in helping Americans pursue their financial dreams.


1 Retirement Preparedness of the Boomer Generation, IRI, April 2015. LIMRA Matter of Fact: Consumers, Advisors, and Retirement Decisions (and Results), May 2015.