Our Mission: To create a bright financial future where retirement is only the beginning

At Great-West Financial℠, it is with a resolute sense of optimism and confidence that we bring our organization’s mission to life. And through that mission we are able to deliver on our brand promise—a bright financial future to our partners and those they serve.

It is a promise that is backed by a history of unwavering performance, even in challenging economic climates. And it is validated by the opinions of the following rating agencies regarding the financial strength of our company and its ability to meet its obligations to policyholders:

Our financial strength and stability, coupled with our strong balance sheet, allows us to continue to grow and invest in our business. Within the business insurance marketplace, we provide the following products and will continue to pioneer new arenas to help our clients create a bright financial future:

• Bank Markets:
• General Account Universal Life
• Hybrid Universal Life
• Separate Account Stable Value
• Corporate Markets:
• Private Placement Variable Universal Life
• Registered Variable Universal Life
• Individual Retirement Bonus (Variable Universal Life)

Through our core lines of business, we have earned the reputation as a trusted financial partner, to and through retirement. And as your trusted partner, we pledge to remain true to the core values that guide our conduct, as well as our relationship with you. Our values are:

Partnership

When we work together, there’s nothing we can’t achieve.

Integrity

Honesty, fairness and accountability are at the center of everything we do.

Commitment

We will not waver in our attempt to achieve bright financial futures for all our partners.

We believe in a bright future. And we believe that those bright tomorrows begin today.

They begin with Great-West Financial.

Bright tomorrows begin today. And they begin with Great-West Financial.

For more information, go to http://www.greatwest.com.

¹ Superior (highest of 10 categories), measured on financial strength, operating performance and business profile
² Very Strong (second highest of nine categories), measured on financial strength
³ Excellent (second highest of nine categories), measured on financial strength