How does this change affect me?

The change to our new brand will not change the way you do business with us. It is simply a new brand at the corporate level that cascades to our other companies and business segments. It carries with it a new name, logo and design—all of which will be evident in our communication materials and websites over the coming months. And while there are legal name changes to some of our companies, you will not have to do anything related to any existing contracts you may have with those companies.

How does this change affect my plans?

The change to our new brand will have no impact on your plans. However, plans that offer funds from Maxim or Orchard Trust will see those fund name changes in accordance with our new, consistent naming conventions. The changes will occur automatically and be communicated to plans and their participants. The change to the funds is in name only. It does not affect the funds or their underlying investments.

What is changing and what is not changing?

As of September 24, 2012, we will begin marketing the Great-West companies under the new brand name of Great-West FinancialSM. While we have created the Great-West Financial name and overarching brand to drive greater brand awareness and recognition and to unify all of our companies and business segments, Great-West Life & Annuity Insurance Company’s legal name and organization is not changing.Please refer to the table at the end of this document for a complete list of what will or will not change. If something is changing, the table identifies when the change will occur, how it will be communicated, and what the changes will be for you, plan sponsors and participants.

When will the changes happen?

We will be using a variety of channels to communicate the changes. Please refer to the table for a complete list of how the changes will be further communicated to you and how they will be communicated initially—and ongoing—to plan sponsors and participants.

How will the changes be communicated?

We will be using a variety of channels to communicate the changes. Please refer to the table for a complete list of how the changes will be further communicated to you and how they will be communicated initially—and ongoing—to plan sponsors and participants.

Will you be advertising your new brand?

Yes, we will be placing ads in various financial services media channels to promote our new brand.

Why are you making this change?

We want to drive greater brand awareness and recognition and unify all of our companies and business segments under a consistent naming convention.

Is anything else changing?

No. Beyond the changes outlined in this Q&A’s table of changes, it’s business as usual. You and your participants will continue to work with the representatives you work with today. Our pricing structure and any contracts you may have with our companies remain intact and as they are today.

Where can I learn more information about your new brand?

We have developed a special website dedicated to our brand launch. Visit www.greatwest.com/launchPS to learn more about what makes us unique, tells our story, and represents what we stand for as a company.